March 28, 2010

Posted in Uncategorized at 10:55 pm by Marcos Krucken Pereira

Following the latest post, “Intelligence department? The rest of the people are dumb?” this one will clarify the meaning and the concept (competitive) intelligence. Usually, CI is defined as a set of process and methodologies to gather and analyze information, providing information and strategies to better respond and dominate the competitive forces.

Many of the management aspects are better understand when viewed as process. The following graph is intended to represent the process and task necessary in the CI activities:

Planning CI is not only necessary, but essential, at least to determinate what are the Key Intelligence Questions and Topics. Still, no Intelligence is complete without counter intelligence. Also essential, is develop sources to provide information. After the development, with is a continuous process, the data and information must be gathered and stored. Then, data and information must be analyzed to finally generate CI products that should be disseminate to the right persons and then evaluated and further development.

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