March 11, 2010

Focus and planning

Posted in Uncategorized at 5:53 am by Marcos Krucken Pereira

Planning is as important as understand competition. And planning needs focus or, at least, focusing on the business objectives. That is why Michael Porter was so important to General Eletric. When Porter said to Jack Welsh, former GE´s leader, that GE should keep only the business where the enterprise is the first or second on its niche.

In fact, if you (business or individual either you are competing) are not second or first on your niche, than you should change your strategy and your focus. By niche I mean your job, your place, your market.

Focus is the first thing to understand the competition. Who are the competitors, what you are competing for is determined by the focus of your business. Or by the absence of it, as many of business lacks it and use the non-sense strategy.

Competitive intelligence is based on business focus. Or else you never could analyze all the information gathered. Even if it could be done, the information would not be enough to analyze all the market and strategies.

Porter is quite specific with the industry analysis and the importance of the focus, for both business and CI practices. Everyone interested in CI, planning or strategy must read the Append of the Competitive Advantage publication. Global Intelligence Alliance also has a important white paper you should read.

http://www.markintell.com/strategic-planning-process/ (free)

SCIP:

http://www.scip.org/Publications/CIMArticleDetail.cfm?ItemNumber=785

http://www.scip.org/Publications/CIMArticleDetail.cfm?ItemNumber=2045

http://www.scip.org/Publications/CIMArticleDetail.cfm?ItemNumber=2299

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